CASE STUDY #2
Big Mama Healthy Food Digital Case Study
- Challenge
Increase cookbook sales by targeting health-conscious women while differentiating from generic wellness brands.
- Strategy
- Google (Search & Display)
- Meta (Conversion & Retargeting)
- Gender-specific targeting
- Dynamic product ads
- Key Insights
- Smart bidding + audience segmentation = efficiency gains
- Tailored messaging for women improved conversion rates
- Cookbook retargeting most effective within 5-day windows
- Results
Selling Health with a Personal Touch – Cookbook Conversions at Scale